Previously as Broadly’s Social Editor in 2018, this photo made it into Instagram’s “explore” page and gained the highest engagement to date of post for the vertical. See more tandem, I oversaw and executed social strategy across all of VICE’s verticals and platforms working to increase traffic and audience growth for. The unveiling of Solange Knowles’ cover for The Homegrown Issue was coordinated with verticals like Noisey and VICE Identity.ĭuring my time there, i-D won a Webby’s for Best Social in Fashion and Beauty and for Best Website in Fashion and Beauty. Worked closely with key VICE territories to optimize content.įor our issue launches, I created a strategic plan for a VICE network-wide push by organizing with the global communications team along with editorial to ensure a systemic and timely cross-promotion. I was the first line of digital reporting / sourcing as news breaks and the primary developer of audiences across social media. social needs in coordination with international offices, implemented organic engagement for Twitter, managed social platforms, covered events and parties-including New York Fashion Weeks-on our Instagram, and consulted on brand partnerships on their social plan. As i-D’s Social Editor, I maintained all U.S.
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